Create a Buyer Persona

Create a Buyer Persona

Name: Sarah Johnson Age: 35 Gender: Female Location: New York City Income: $80,000 per year Education: Bachelor's degree in marketing Job Title: Marketing Manager Role: Responsible for managing the marketing strategies and campaigns for a mid-sized company. Goals: Sarah's goal is to improve her company's online presence and drive more traffic to their website. She wants to increase user engagement and ultimately generate more leads and sales. However, she struggles to find time for website updates and enhancements due to her busy schedule. Challenges: Sarah faces the obstacle of limited resources and time constraints. She often finds it challenging to focus on website design and optimization while handling other marketing responsibilities. Additionally, she lacks technical knowledge and expertise in website development. Values: Sarah values efficiency and professionalism. She believes in staying up to date with the latest marketing trends and tools. She is motivated by achieving tangible results and meeting company goals. Sarah's core beliefs revolve around providing a seamless user experience to potential customers. Fears: Sarah is concerned about not being able to keep up with competitors who have better-designed websites. She worries that an outdated or poorly designed website might negatively impact the company's reputation and hinder its growth. Product Usage: Sarah uses website design services to enhance her company's online presence and improve user experience. She relies on a responsive and visually appealing website to attract and engage potential customers. A well-designed website allows her to showcase the company's products/services effectively. Preferred Channels and Sources of Information: Sarah prefers digital channels for obtaining information related to website design. She often visits industry blogs, reads case studies, and follows reputable web design agencies on social media platforms. Sarah values advice from industry experts and seeks recommendations from colleagues when making decisions regarding website design and optimization. She frequently communicates through email and prefers online platforms for research and learning purposes.